The main idea behind this offline pop-up was to organize a campaign for game changers, where they can showcase their brand and create a buzz. We got in touch with the best small businesses run by women in the city of Kolkata, who wanted to interact in a networking environment and create a vanity for their brand. The bonus that came out for them was that they could turn their online business offline for an entire day. The Girl Up Alpha team worked around the clock and really got their hands dirty to get everything ready for the big day. On the launch day, the team members made sure that their goals were achieved, and the whole event turned out to be a major success. They left no stone unturned in making the event a crowd-puller. We decided that giveaways, freebies, etc will be our post-launch target and we plan to continue this through an entire period to generate a great amount of revenue for our game-changers. Our biggest achievement as of now is that we got featured and recogni...